Published

Fujifilm Wins Multiple Awards at NAB Show 2026

Fujifilm Wins Multiple Awards at NAB Show 2026

From groundbreaking technology to powerful creative projects, Fujifilm celebrates a standout year at NAB Show 2026

Each year, NAB Show’s official awards program, as well as those hosted by various media organizations, aim to recognize the work and technology defining the industry – and, in 2026, Fujifilm has emerged as a winner across several categories.

Wins at NAB Show 2026

At this year’s ceremony, Fujifilm received awards for:

These awards reflect Fujifilm’s continued developments in imaging and production, and the possibilities that this work opens up for creatives.

NAB Show Project of the Year | Acquisition Category: OKAY

The short film OKAY explores memory, grief, and purpose through the story of a widow navigating loss. Directed by Andrew Kightlinger with cinematography by Oren Soffer, the project blends cinematic quality with raw storytelling.

Created using GFX ETERNA 55 and a mix of spherical and anamorphic lenses, this production was recognized for the way its visual approach supports a strong narrative, while making full use of GFX ETERNA 55’s large format sensor and color science to heighten emotional impact.

Watch OKAY here.

NAB Show Product of the Year | Camera Category: FUJIFILM GFX ETERNA 55

Awarded for its performance and versatility, GFX ETERNA 55 was named NAB Camera Product of the Year. 

Featuring the tallest digital cinema sensor currently available on the open market and a native 1.33:1 aspect ratio, this camera supports Open Gate recording and is an IMAX®-Certified Digital Camera. With internal variable ND and extensive connectivity options, it also gives filmmakers the flexibility needed to work across multiple formats, including anamorphic and vertical storytelling.

Learn more about FUJIFILM GFX ETERNA 55.

NAB Show Product of the Year | Camera Support, Controls, and Accessories: FUJINON LA30x7.8BRM

As a lightweight 2/3-inch broadcast zoom lens, LA30x7.8BRM was acknowledged for its balance of reach and portability. This lens delivers a highest-in-class 30x zoom covering focal lengths of 7.8mm-234mm, while maintaining a compact (190mm) and lightweight (1.7kg) design, offering high-quality performance while remaining smooth and quiet for modern productions. 

Its 16-bit encoders extend its versatility into virtual and remote setups – a key factor in earning this recognition.

LA30x7.8 continues the legacy of FUJINON LA16x7.8, which was released in 2019 in response to evolving production needs and has since been revered for its compact design, excellent optical performance, and affordable cost. 

Learn more about FUJINON LA30x7.8BRM.

CineD Best-of-Show Award | Lens Category: FUJINON GF32-90mmT3.5 PZ OIS WR

Designed for GFX ETERNA 55, FUJINON GF32-90mmT3.5 PZ OIS WR covers a focal range of 25-71mm (35mm equivalent) with a constant T3.5 aperture, delivering cinematic flexibility in a compact form. 

This balance of performance and control is what led to its selection as a CineD Best-of-Show Award winner in the Lens category. Optical Image Stabilization (OIS), weather-resistance, and professional external motor control all strengthen its credentials for use in demanding production environments.

Learn more about FUJINON GF32-90mmT3.5 PZ OIS WR.

This standout lineup is just a small example of what Fujifilm offers. Discover more of the technology designed to help bring your creative visions to life.